You are probably wondering, “what the hell does football have to do with marketing?”… Let’s take the NFL, for example. There are numerous teams, all working toward one goal. To reach that goal, they must be better than the other teams. They must make more touchdowns than the rest, make less errors to get those touchdowns and have the better game plan to accomplish this.
In marketing, we can say that each company is competing with the others in an attempt to create more sales. The distributors (or salespeople) are working to make those sales and they need to have good training from which to draw their plan.
Break down the parts and take a look at the similarities.
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